FMCG sampling solutions for brands and products
Get your products into the hands of real consumers with Australia’s leading FMCG sampling campaigns.
Reach consumers where they live, work and play
FMCG product sampling is one of the most powerful ways to build awareness, loyalty and sales. Our bespoke network delivers tailored FMCG product sampling solutions across households, gyms, rideshare services, events, retail, and beyond. By creating meaningful consumer touchpoints, we help your brand cut through and inspire action.
Proven FMCG product sampling methods
We combine scale, precision and creativity to design FMCG product sampling methods that get results. From single-product seeding to integrated multi-channel campaigns, our team ensures your samples reach the right people, at the right time, in the right context.
Where we sample with FMCG brands
See the full list of channelsBlobfish International specialises in FMCG sampling, connecting brands with consumers across everyday touchpoints. Our tailored FMCG product sampling methods ensure your product reaches households, workplaces, and communities in ways that drive awareness, trial, and loyalty.
Households &
eCommerce
From meal kits, grocery boxes and wine subscriptions to pet orders and direct mail, we deliver FMCG product samples directly into homes.
Travel &
Leisure
Airbnbs, hotels, boat charters and cinemas provide unique settings for FMCG sampling campaigns, engaging consumers when they’re relaxed and open to discovery.
Family &
Education
Childcare centres, school lunches, swim schools, parent bundles and universities are natural environments for FMCG product sampling methods.
Fitness &
Lifestyle
Gyms, health clubs and lifestyle venues help wellness, food and beverage brands achieve targeted FMCG product sampling outcomes.
Work &
Community
From offices and worksites to shopping centres and co-working hubs, we run FMCG sampling activations where consumers gather daily.
On-the-Go &
Events
Rideshare, food delivery, street sampling and festivals allow brands to run dynamic FMCG product sampling campaigns on the move.
Who we work with
Let’s chat sampling
A trusted partner for impactful campaigns across the right environments.
“Blobfish are a trusted partner for our sampling activity who we can rely on to deliver relevant and impactful campaigns. The capability Blobfish provides to sample in multiple environments to reach the right audience is really powerful. We value the collaborative relationship we have built and are excited to continue working together for many years to come.”
Katrina Watson
Senior Marketing Manager, Mondelez
Smart, creative campaigns that truly hit the mark.
“Blobfish are a trusted partner who deliver smart, creative sampling campaigns that really hit the mark.They get our audience and always find fresh, innovative ways to reach them. The team are flexible, responsive, and a genuine pleasure to work with. Sampling with Blobfish will continue to be a key part of our marketing plans year after year.”
Deana Lolas
Senior Brand Manager, Edgewell Personal Care
Experts in their field. We were in safe hands from the start.
“Working with the Blobfish Team has been a pleasure. We engaged Blobfish to manage a sampling activation end-to-end for a Solo NPD at the NRL Fan Fest, and their project management & communication throughout has been exemplary. As experts in their field, we were in safe hands from the off, and without hesitation they’d be my first port of call for any future sampling opportunities.”
Alex Howe
Partnerships & Events Lead (NSW/ACT)
Why choose Blobfish International?
We’ve helped more than 200 brands connect with millions of consumers across Australia, New Zealand and the UK.
Data-led targeting
We ensure every sample goes to the right audience to maximise trial and conversion.
Unmatched network
100,000+ outlets, platforms and locations across multiple industries.
Proven results
30+ million product samples delivered through hundreds campaigns.
FAQs about FMCG sampling
What is FMCG sampling and why is it effective?
FMCG sampling is the distribution of consumer goods such as food, beverages, health and beauty products directly to potential customers. It’s effective because it allows consumers to experience products first-hand, driving trust, trial and repeat purchase.
What are the most common FMCG product sampling methods?
Popular FMCG product sampling methods include in-home deliveries, retail sampling, events, gym and fitness activations, and rideshare or food delivery partnerships. Each method is tailored to connect with consumers in relevant, real-life moments.
How do you measure the success of FMCG sampling campaigns?
We track key performance metrics such as reach, redemption, consumer feedback and sales uplift. By combining campaign data with consumer insights, we demonstrate the direct impact of FMCG product sampling on brand growth.
