CPG sampling solutions for brands and products
Connect your brand with consumers through strategic CPG product sampling campaigns that drive awareness, trial and loyalty.
Build awareness through consumer product sampling
Consumer product sampling remains one of the most trusted ways to win attention and build brand loyalty. We design and deliver CPG product sampling campaigns that meet your consumers where they live, work and play—turning everyday moments into powerful brand experiences.
Proven CPG product sampling methods
From rideshare activations to direct-to-home deliveries, our tailored consumer sampling programs ensure your products land in the right hands. With precise targeting and creative campaign design, we make sure every sample leaves a lasting impression—and leads to repeat purchase.
Where we sample with CPG brands
See the full list of channelsBlobfish International designs CPG sampling campaigns that place your products in the right environments. Our consumer product sampling methods ensure impactful connections across homes, workplaces, and lifestyle spaces.
Households &
eCommerce
Meal kits, grocery boxes, wine subscriptions, pet orders and direct mail make CPG product sampling simple and effective.
Travel &
Leisure
Airbnbs, hotels, cinemas and boat charters create premium consumer sampling experiences in curated leisure environments.
Family &
Education
From childcare centres to universities, our CPG product sampling campaigns help brands reach families and younger demographics.
Fitness &
Lifestyle
Gyms and health clubs are ideal for consumer product sampling, aligning brands with wellness and active living.
Work &
Community
We deliver CPG sampling programs through offices, worksites and shopping centres, targeting consumers in their everyday spaces.
On-the-Go &
Events
Rideshare, delivery and street sampling activations bring consumer sampling to life where people are most engaged.
Who we work with
Let’s chat sampling
A trusted partner for impactful campaigns across the right environments.
“Blobfish are a trusted partner for our sampling activity who we can rely on to deliver relevant and impactful campaigns. The capability Blobfish provides to sample in multiple environments to reach the right audience is really powerful. We value the collaborative relationship we have built and are excited to continue working together for many years to come.”
Katrina Watson
Senior Marketing Manager, Mondelez
Smart, creative campaigns that truly hit the mark.
“Blobfish are a trusted partner who deliver smart, creative sampling campaigns that really hit the mark.They get our audience and always find fresh, innovative ways to reach them. The team are flexible, responsive, and a genuine pleasure to work with. Sampling with Blobfish will continue to be a key part of our marketing plans year after year.”
Deana Lolas
Senior Brand Manager, Edgewell Personal Care
Experts in their field. We were in safe hands from the start.
“Working with the Blobfish Team has been a pleasure. We engaged Blobfish to manage a sampling activation end-to-end for a Solo NPD at the NRL Fan Fest, and their project management & communication throughout has been exemplary. As experts in their field, we were in safe hands from the off, and without hesitation they’d be my first port of call for any future sampling opportunities.”
Alex Howe
Partnerships & Events Lead (NSW/ACT)
Why choose Blobfish International?
We’ve helped more than 200 brands connect with millions of consumers across Australia, New Zealand and the UK.
Data-led targeting
We ensure every sample goes to the right audience to maximise trial and conversion.
Unmatched network
100,000+ outlets, platforms and locations across multiple industries.
Proven results
30+ million product samples delivered through hundreds campaigns.
FAQs about CPG sampling
What is CPG sampling and why does it matter?
CPG sampling is the distribution of consumer packaged goods such as food, beverages, household and beauty items directly to potential customers. It matters because consumers are more likely to purchase a product after experiencing it first-hand, making consumer product sampling one of the most effective marketing methods.
What are the best consumer sampling methods?
Effective CPG product sampling methods include direct-to-home delivery, retail sampling, rideshare activations, gym and fitness distribution, and Airbnb placements. Each method is designed to connect with your consumers in meaningful, real-life contexts.
How do you measure CPG sampling success?
We track key metrics such as reach, redemption rates, feedback, and sales uplift. By combining campaign data with consumer insights, we provide a clear picture of how consumer sampling drives brand awareness and long-term loyalty.
