Product sampling campaigns and programs
Drive awareness, trial and repeat purchase with tailored product sampling campaigns designed to connect your brand with real consumers.
Build brand awareness with sampling campaigns
A well-executed product sampling campaign puts your product directly into the hands of your target audience. We design and manage end-to-end sampling programs that create authentic consumer experiences, ensuring your brand stands out in crowded markets.
Product sampling programs designed for results
From single-product seeding to large-scale sampling campaigns, we deliver strategies that generate measurable impact. Our product sampling programs combine data-led targeting, creative activations and precise distribution channels—so every sample drives awareness, trial and loyalty.
Where we sample during campaigns
See the full list of channelsEvery product sampling campaign is unique, which is why we use diverse channels to reach the right audience. Our tailored sampling campaigns and product sampling programs are built for maximum impact.
Households &
eCommerce
Deliver your product sampling campaign through meal kits, grocery boxes, pet orders and direct mail, putting samples directly into homes.
Travel &
Leisure
Airbnbs, hotels, boat charters and cinemas offer standout environments for memorable product sampling programs.
Family &
Education
Schools, childcare centres, parent bundles and universities allow sampling campaigns to connect naturally with families and young consumers.
Fitness &
Lifestyle
Gyms, yoga studios and health clubs are effective spaces for targeted product sampling campaigns that align with wellness.
Work &
Community
From offices and worksites to shopping centres and community hubs, we design sampling campaigns that engage consumers where they gather.
On-the-Go &
Events
Food delivery, rideshare, festivals and street sampling ensure your product sampling campaign meets people on the move.
Who we work with
Let’s chat sampling
A trusted partner for impactful campaigns across the right environments.
“Blobfish are a trusted partner for our sampling activity who we can rely on to deliver relevant and impactful campaigns. The capability Blobfish provides to sample in multiple environments to reach the right audience is really powerful. We value the collaborative relationship we have built and are excited to continue working together for many years to come.”
Katrina Watson
Senior Marketing Manager, Mondelez
Smart, creative campaigns that truly hit the mark.
“Blobfish are a trusted partner who deliver smart, creative sampling campaigns that really hit the mark.They get our audience and always find fresh, innovative ways to reach them. The team are flexible, responsive, and a genuine pleasure to work with. Sampling with Blobfish will continue to be a key part of our marketing plans year after year.”
Deana Lolas
Senior Brand Manager, Edgewell Personal Care
Experts in their field. We were in safe hands from the start.
“Working with the Blobfish Team has been a pleasure. We engaged Blobfish to manage a sampling activation end-to-end for a Solo NPD at the NRL Fan Fest, and their project management & communication throughout has been exemplary. As experts in their field, we were in safe hands from the off, and without hesitation they’d be my first port of call for any future sampling opportunities.”
Alex Howe
Partnerships & Events Lead (NSW/ACT)
Why choose Blobfish International?
We’ve helped more than 200 brands connect with millions of consumers across Australia, New Zealand and the UK.
Data-led targeting
We ensure every sample goes to the right audience to maximise trial and conversion.
Unmatched network
100,000+ outlets, platforms and locations across multiple industries.
Proven results
30+ million product samples delivered through hundreds campaigns.
FAQs about product sampling campaigns
What is a product sampling campaign?
A product sampling campaign is a marketing strategy that allows consumers to try a product before purchasing. By providing free samples in relevant environments, brands can build awareness, trust and repeat sales.
How do you run a successful sampling campaign?
Successful sampling campaigns use precise audience targeting, creative activation ideas and the right distribution channels—whether that’s households, gyms, rideshare services or events. We tailor every product sampling program to the unique goals of your brand.
What are the benefits of a product sampling program?
A product sampling program helps brands cut through digital noise by creating direct, memorable consumer experiences. Benefits include higher trial rates, stronger brand recall, consumer feedback, and a clear path to increased sales.
