Airbnb product sampling solutions
Engage travellers in curated stays with Airbnb product sampling campaigns that create lasting impressions in the moments they’re most relaxed.
Create memorable experiences through Airbnb sampling
Airbnb product sampling allows your brand to connect with guests during their stay, when they’re most open to discovery. By placing your products in carefully selected Airbnb properties, we turn short-term rentals into powerful trial opportunities that feel natural and authentic.
Why Airbnb sampling works
Travellers are in discovery mode—trying new foods, products and experiences. With Airbnb sampling, your product becomes part of that journey. Whether it’s a beverage in the fridge, a wellness product in the bathroom, or a snack pack left by the host, Airbnb product sampling introduces your brand in a context of comfort and delight.
Where we sample with Airbnb stays
See the full list of channelsBlobfish International designs tailored Airbnb product sampling campaigns that create premium, memorable brand experiences for travellers.
Households &
eCommerce
Pair Airbnb sampling with household delivery to engage consumers both at home and away.
Travel &
Leisure
Airbnbs, boutique hotels, boat charters and cinemas provide curated opportunities for Airbnb product sampling campaigns.
Family &
Education
Family-friendly Airbnbs and holiday rentals allow Airbnb sampling to connect naturally with travelling parents and children.
Fitness &
Lifestyle
Wellness-focused Airbnbs create environments where Airbnb product sampling for health, beauty and lifestyle brands shines.
Work &
Community
Remote work stays and group bookings allow for creative Airbnb sampling activations that feel personal and relevant.
On-the-Go &
Events
From travel hubs to festivals, Airbnb product sampling complements experiences where discovery is expected.
Who we work with
Let’s chat sampling
A trusted partner for impactful campaigns across the right environments.
“Blobfish are a trusted partner for our sampling activity who we can rely on to deliver relevant and impactful campaigns. The capability Blobfish provides to sample in multiple environments to reach the right audience is really powerful. We value the collaborative relationship we have built and are excited to continue working together for many years to come.”
Katrina Watson
Senior Marketing Manager, Mondelez
Smart, creative campaigns that truly hit the mark.
“Blobfish are a trusted partner who deliver smart, creative sampling campaigns that really hit the mark.They get our audience and always find fresh, innovative ways to reach them. The team are flexible, responsive, and a genuine pleasure to work with. Sampling with Blobfish will continue to be a key part of our marketing plans year after year.”
Deana Lolas
Senior Brand Manager, Edgewell Personal Care
Experts in their field. We were in safe hands from the start.
“Working with the Blobfish Team has been a pleasure. We engaged Blobfish to manage a sampling activation end-to-end for a Solo NPD at the NRL Fan Fest, and their project management & communication throughout has been exemplary. As experts in their field, we were in safe hands from the off, and without hesitation they’d be my first port of call for any future sampling opportunities.”
Alex Howe
Partnerships & Events Lead (NSW/ACT)
FAQs about Airbnb product sampling
What is Airbnb product sampling?
Airbnb product sampling is a marketing strategy where brands place product samples inside short-term rental properties, giving guests the chance to try them during their stay. It’s an effective way to create brand affinity through authentic, in-home trial.
How does Airbnb sampling benefit brands?
Airbnb sampling builds awareness by integrating products into the guest experience. It allows your brand to reach diverse travellers, spark word-of-mouth, and drive future purchase when guests return home.
What types of products work best for Airbnb product sampling?
Food, beverage, beauty, wellness and lifestyle products all perform strongly in Airbnb product sampling campaigns, as they enhance the guest experience and feel like natural, thoughtful inclusions in a stay.
Why choose Blobfish International?
We’ve helped more than 200 brands connect with millions of consumers across Australia, New Zealand and the UK.
Data-led targeting
We ensure every sample goes to the right audience to maximise trial and conversion.
Unmatched network
100,000+ outlets, platforms and locations across multiple industries.
Proven results
30+ million product samples delivered through hundreds campaigns.
