Product sampling is one of the most effective ways for brands to connect with consumers, drive trial, and ultimately boost sales. But not all product sampling examples deliver the same results. The most successful campaigns are those that meet consumers where they are, offering a relevant and timely brand experience.
At Blobfish International, we help brands achieve this through a data-driven approach and a diverse network of product sampling marketing channels. Below are five of the best product sample examples to inspire your next campaign.
1. In-home food delivery sampling
The example: A new brand of gourmet chips wants to reach consumers who value high-quality snacks at home. They partner with a food delivery service to include a full-size bag of chips in every order from selected restaurants for one month.
Why it works: This product sampling example is effective because the brand integrates naturally into the consumer’s lifestyle. The sample arrives with food they already wanted, making it feel like a thoughtful extra. Consumers try the product in the comfort of home, an approach used often in FMCG product sampling campaigns.
2. Office and workplace sampling
The example: A specialty coffee company launches a new blend of coffee pods. To target professionals, they distribute samples to co-working spaces and office towers in major cities. Employees find the pods in communal break rooms with a QR code for subscription purchases.
Why it works: This is a classic product sample example for targeting a defined demographic. Office workers welcome the break, and the brand meets them at exactly the right time of day. This approach fits perfectly within a structured product sampling campaign where the audience is carefully segmented.
3. Airbnb and hotel sampling
The example: A luxury skincare brand partners with boutique hotels and Airbnb hosts to place travel-sized creams in guest rooms. Travellers discover and try the products while on holiday, associating them with a positive, relaxing experience.
Why it works: By positioning the product as an amenity rather than a giveaway, the brand elevates its value. This product sample example shows how Airbnb product sampling can build lasting emotional connections in premium settings.
4. University campus sampling
The example: An energy drink brand distributes free cans to students during exam season at libraries and common areas on campus.
Why it works: Students need energy and focus, so this sample meets a direct need. The result is gratitude and strong brand association. It’s a powerful illustration of how brands can target younger audiences through CPG sampling programs designed for lifestyle alignment.
5. Gym and fitness studio sampling
The example: An athletic apparel company releases socks designed for high-intensity workouts. They distribute free pairs to gym-goers after popular classes.
Why it works: This product sampling example demonstrates the power of contextual placement. The product is used immediately in a relevant setting, creating appreciation and brand loyalty. It’s a highly targeted approach that fits within both DoorDash and Uber sampling opportunities for on-the-go consumers, and gym-based sampling campaigns where fitness is the focus.
Turning examples into strategies
These product sample examples highlight just a fraction of what’s possible when campaigns are planned strategically. From food delivery to gyms, offices to Airbnbs, the key is choosing the right channel and audience.
Blobfish International specialises in tailoring product sampling marketing strategies to fit your brand goals, ensuring your campaign is creative, targeted and measurable.